Website redesign
Your business has grown but the website hasn't? I refresh structure and design, move sites off page builders onto maintainable code or between platforms — without losing SEO standing. I first check what can be saved, so you don't pay for the same work twice.
What's included
- An audit of the current site: what stays, what changes
- A new structure around the visitor's path to an enquiry
- Replatforming that preserves search rankings
- Fixing broken layouts and speeding up load times
Who it's a good fit for
- Sites that fell apart after years of edits and now hurt sales
- Businesses that outgrew a page builder and are ready to move to maintainable code
- Projects with search traffic where replatforming must not cost rankings
When I'd recommend something else
If the site is structurally sound and the problem lives in a couple of screens, you don't need a full redesign — I'll propose targeted fixes, which cost noticeably less.
Work in this service
ProDesign — Web-Design School
A branded student cabinet for a web-design school — a two-month core course, a weekly intensive and a free intro track. Lesson pages built around a timeline and homework, custom-designed in the builder down to the mobile view.
View case study
MUKA — Premium Bakery Landing
Landing page for the MUKA neighbourhood bakery: a priced showcase of sourdough bread and croissants, three baking principles and a visit-us block. Playfair serif typography, a warm cream-and-caramel palette, sticky navigation and a tidy responsive layout.
View projectFAQ
Will we lose search rankings after a redesign?
No one can guarantee rankings, but the risk is manageable: URL structure and SEO-critical elements are preserved, with per-page 301 redirects when the structure changes.
Can the design be updated without leaving the current platform?
Yes, if the platform is not the bottleneck. Migration is proposed only when it solves a real problem — speed, security or a dead end for growth.
Will the site keep working during the redesign?
Yes: the new version is built in parallel; the live site stays untouched until one agreed switchover.
Where does a redesign start?
With an audit of the current site: what works, what hurts, where traffic goes. Then a prototype of the new structure — and only then design.
Working on something similar?
Tell me about the project and I'll suggest a practical way to build it, a platform and a timeline.
Discuss your project